Privacy Policy

This Privacy Policy describes how My Store (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase at magikids.shop (the “Site”) or otherwise communicate with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we collect according to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, do not use or access any of the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as set forth below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

The information you submit directly through our Services may include:

• Basic contact details, including your name, address, phone number, email.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, including your username, password, and security questions.
• Purchase information, including items you view, add to your cart, or add to your wishlist.
• Customer support information, including information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide us with certain information about yourself. You may choose not to provide this information, but it may prevent you from using or accessing those features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain From Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account information, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide products or services you requested, in order to perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated according to this Privacy Policy. We are not responsible for the accuracy of information provided by third parties and are not responsible for the policies or practices of third parties. For more information, see the section below, Third-Party Sites and Links.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide the Services to perform our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, and allowing you to post reviews.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertisements on our Site and other sites.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you will be responsible for keeping your account credentials secure. We highly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, contact us immediately.
• Communicating with You: We use your personal information to provide customer support and improve our services. This is in our legitimate interest to respond to you, provide you with effective services, and maintain our business relationship with you.

Cookies

Like many sites, we use Cookies on our Site. For specific information about the cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other sites.

Most browsers automatically accept Cookies by default, but you can choose to configure your browser to remove or reject Cookies through your browser controls. Keep in mind that removing or blocking Cookies can negatively impact your user experience and cause some of the Services, including certain general features and functionalities, to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information according to their own privacy notices.
• When you direct us, request, or otherwise consent to the disclosure of certain information to third parties, such as to send products to you or through the use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, it is in our legitimate interest to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We have disclosed the following categories of personal information and sensitive personal information (indicated by *) about users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" in the past 12 months:

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, that content will be public and accessible to anyone.

We do not control who will have access to the information you choose to make available to third parties, and we cannot guarantee that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available or for the accuracy, use, or misuse of any information that you disclose or receive from third parties.

Third-Party Sites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platform.